Sheik MohaideenPrincipal Product Designer

I turn complex problems into clear, thoughtful digital products.

A hands-on design principal with 15 years of experience shaping products from 0 to 1, driving growth, and scaling teams — across startups, scaleups, and enterprise tech.

I lead product strategy and design at Mobal. Previously, I designed products at Smartly, Microsoft, Freshworks, and Zoho.

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A little about me

Curious by nature.
Hands-on by choice.

I bring sharp design, clear thinking, and a bias for business impact. I enjoy finding a way through messy domains — from enterprise SaaS and advertising to AI. Craft, creativity, customer obsession, collaboration, and commitment shape how I work.

Sheik Mohaideen

At Smartly, I helped performance marketing teams simplify paid social workflows. At Microsoft, I contributed to Office Lens, M365, and Teams. At Freshworks and Zoho, I redesigned products and built B2B experiences from scratch.

More about my experience
Kind words

From people I’ve worked with.

Sheik's strategic input within the extended leadership team showcased his strong leadership and collaborative skills, helping shape our organization with insights from his diverse experiences.

Beyond his professional capabilities, Sheik is a person of integrity and positivity. His passion for design and collaborative spirit left a lasting impact on everyone at Mobal.

Jonatan von MartensEngineering at Eleven Labs • Worked together at Mobal

I highly recommend Sheik for his immense knowledge of designing digital products, navigating complex domains, building teams, mentoring young designers, and growing the design culture in an organisation.

I am confident that he will be a valuable asset to any organisation. He is a true professional and a pleasure to work with.

Mala PatelDesign at Treamer • Colleague at Smartly

I've worked with Sheik on several initiatives, and I can thoroughly recommend his systematic problem-solving skills and perspective.

Sheik can tackle complex technical problems with elegant and fresh UX ideas and iterate feasibility with the development teams. In addition, Sheik is helpful, cheerful, and a great colleague to have on your side.

Mikko PProduct at Booking.com • Colleague at Smartly

Sheik and I closely worked for a year at Microsoft. Sheik is a strong product design individual who owned and single handedly re-designed the the admin portal.

He contributed in many other product areas and was always up for taking up new challenges. He had great working relationship with his peers and partners. Sheik is a highly creative designer with skills beyond design and he always pushes the boundaries to ensure building and shipping world class products.

Gajen AgrawalDesign at Google • Colleague at Microsoft
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