About me

A little more about me.

Sheik Mohaideen outdoors

Outside work, I spend time with my little family, take photos, read and get outdoors.

I love being around startups, advising on design, learning new things and working from libraries. I cook at home and enjoy keeping life simple.

I also work on fitness side projects and a non-profit initiative that encourages children to take part in sport.

Experience

Where I’ve worked.

Explore a company to see the work behind it.

Mobal.io

Head of Design

Led product design and discovery as Mobal moved from managed services to a self-service platform for local businesses. Designed a restaurant website product from its earliest version and explored AI and WhatsApp agent workflows.

Alongside my full-time roles

Fitplus Founding Design Consultant · 2025–2026

Switch AI Design Consultant · 2026

Beyond work

My inspirations and interests

I find ideas in nature, exhibitions and the way people use everyday spaces.

I like photographing life’s unplanned moments. I’m also a science-fiction fan.

Architectural detail photographed by SheikPeople near Tate ModernA person standing in front of a city building
What’s next

Looking ahead

I’m open to a new product design challenge. I use AI throughout my process and want to keep exploring what it changes about designing and building software.

Outside work, my long-term goals include pursuing executive education, completing a pilgrimage, and building a free school in India.

Say hello

Let’s talk.

Let’s talk about a project, a collaboration or a design question.

Book a call